Corporate Website Translation: By the Numbers

Globalization market research leader Common Sense Advisory recently released an infographic that every business translation service will find fascinating. If you’re interested in expanding your business into overseas markets, perhaps through website translation, you’ll also want to review the amazing statistics contained in this infographic, which we delineate below. The total spending power of all […]


Business Translation Blunders: The Trouble with Acronyms

We’ve all heard the horror stories about poorly researched business translation. Exxon, for instance, was appalled to learn that its brand in Japan, Esso, literally means “stalled car” when spoken aloud in Japanese. Even Coca-Cola has fallen prey to poor translation; after installing thousands of billboards across Taiwan, Coca-Cola executives learned that the characters used […]