There is no doubt that tech firms have made great strides in automated language translation in the last decade. Advances in processing power, algorithms, and voice recognition are now providing almost seamless communication between humans and machine, yet human-to-human communication using a machine interface is still fraught with difficulties and dangers. Website Disclaimers To […]
Embrace America’s multilingual culture to increase your reach. English is the language of business. But is it the language of consumption? The answer is not as simple as marketers would like. The good news is that there are plenty of data available that can help make the decision to translate or not to translate easier. […]
“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked […]
“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked […]
Given that 75 percent of internet users do not use English as their primary language, web translation can open up huge new markets for businesses. Indeed, web translation often results in a 50-75 percent ROI – and this is only in the first year or so. Since you will see ongoing profits the longer your […]